The growth of 21st-century businesses owes a lot to social media.
If it weren’t for social media, my brand would not be what it is today.
Because these modern platforms have been pivotal for outreach, engagement, and development of authority.
There are millions of businesses out there. Social media makes them accessible.
It also separates the “weak” from the strong.
Digital presence is important.
But what’s more important is knowing what the best methods are to leverage that presence in your favor.
If you aren’t sure whether your social media methods are working, you are not alone.
In fact, a recent study has shown that 45.9% of small business owners are unsure if their marketing strategies work.
Even the best of us remember those days. I sure do.
But I soon recognized the importance of getting the greatest return on my investment when it comes to social media.
Whether that’s in the time I invested, resources I invested, or other’s time and resources invested in digesting my own work.
If I had not recognized this and done what’s needed to get the most out of each of those, I doubt my brand would have the impact it does today.
So, how do you separate yourself from the pack?
Optimize your social media use with hacks you have overlooked in the past.
What effect will this have on your business?
Measurable impact that will skyrocket the traffic to your site.
The potential of your social media is only untapped because nobody has taught you the most useful ways to harness it.
1. Measure the analytics of your social media use
Progress is not made until you know what’s working and what isn’t, right?
Nearly 75% of small businesses are planning to use social media as part of their marketing tactics in 2018.
Collective efforts may likely be futile if the right data is not properly gauged.
Let’s tackle this by focusing on how to gather analytics for your social media accounts.
I suggest initially establishing which metrics are most relevant to your specific business.
The next step is choosing which service to use to analyze the metrics you have just laid out.
While there are several freemium and premium options available to track and analyze your social media marketing, I am going to elaborate on a favorite of mine.
I admit it. I love data. The more, the better.
Cyfe is a comprehensive business dashboard that tracks all sorts of relevant data.
This will be of use to determine what is and isn’t having a direct effect on driving traffic to your site.
This is an important part of finding what provides a true value return in your social media.
Here’s an overview of what the social media tracking portion of Cyfe offers:
It will show you relevant insight into metrics, engagement, and even measure your return on investment (ROI) of your social media use.
This is just one of nine separate individual dashboards Cyfe offers to track. You can click through to get an idea of what the full package provides.
For this, I’m only focusing on how it will help measure your social media efforts.
While there is a premium subscription option of $20 per month, there is a free version you can use to get a feel for things without making any commitments.
Let’s sign up.
First, go to www.cyfe.com and locate the “sign up” button, in one of two places:
Both buttons require you to provide the same information.
Enter your name in the designated area. Next, enter your professional email. Finally, choose a secure password.
Pretty simple, right?
I suggest recording your login information in a safe place, although account information may be recovered if needed.
Click the “sign up” button and get started.
You will start off with a blank board, directing you to get started by adding the widget relevant to what data you wish to track.
Click where it designates, seen here:
A window will show in your browser, listing neatly organized widgets. It opens to the featured list.
You will become familiar with which widgets are right for the metrics you wish to measure as you explore different options.
Here are the categories I suggest starting with that will help track your social media use and its effect on your traffic:
Monitoring and site analytics will generate real-time data and provide insight into how users are reacting to your content.
This will make it easy to know what content they respond best to and how much your traffic increases as you implement these hacks.
The social media section will manage individual analytics for each of your social media accounts. This will make it easy to collect relevant data.
Add whichever ones you feel are relevant to the metrics you laid out.
Use this service to track what does and doesn’t get the ROI you are looking for. It does the math for you.
Attaching a dollar amount to your social media efforts is essential in today’s digital world.
Just see what Arizona-based bicycle manufacturer, State Bicycle Co found.
They discovered 12% of their website traffic comes from Facebook. That’s a fifth of the cost per click compared to other channels that they use.
The best part?
$500,000 of sales came from Facebook coupon codes.
Now, let’s switch gears.
2. Use plugins to harness the power of mobile sharing
So, what’s the next step?
Giving your audience the ability to share your content easily and quickly without compromising design and usability.
Since the start of 2018, it’s reported that there are 3.196 billion active online social media users worldwide. This is up 13% year-over-year.
Of 5.135 billion unique mobile users worldwide, 2.958 billion are active mobile social users.
Meaning, 57.6% of all worldwide mobile users are active social media users.
Mobile users also outrank Internet users by over one billion. That’s a whole lot of zeros.
What I am getting across here is not only the sheer magnitude of active social media users.
It’s also how many are mobile users. Which is the majority.
Why is this relevant?
Sharing content is more often conducted by mobile users rather than Internet users.
We know this because it’s projected that 70% of digital media time is mobile.
This means that the approach to how your audience can share your content should always cater to mobile users.
Especially considering 95% of adults in the US have a cell phone of some type.
Over three-fourths of those are smartphones.
I have said before that the harder it is for an audience to share your content, the less likely they will.
To set yourself up for success, use plugins on your blog to make sure your content can be easily shared across any device.
But especially mobile.
A majority of social share buttons that float to the side of content are either lost offscreen or cover your content’s text when read on mobile devices.
Take a look at these social icons on mobile compared to desktop.